課程介紹
To learn how to identify and solve problem such that choose a research topic, conduct a literature review, learn the skills of evaluating potential solutions, set up a theoretical framework, design questionnaires, analyzing data statistically, and write a research proposal. The students will join a team to practice a research project.
教科書:
| Book Title | Research Methodology: a step-by-step guide for beginners |
| Author | Ranjit Kumar |
| Publisher | SAGE |
| Year | 2012 |
| ISBN | 978-1-84920-300-5. |
| Edition | 3rd |
教學進度:
1. 3/06 (1) Research: a way of thinking, (2) The research process: a quick glance
2. 3/13 NO CLASS (Intensive course: International Sales Management)
3. 3/20 (3) Reviewing the literature
4. 3/27 (4) Formulating a research problem, (5) identifying variables,
5. 4/03 Holiday
6. 4/10 (6) Constructing hypotheses, (7) The research design
7. 4/17 (8) Selecting a study design
8. 4/24 (9) Selecting a method of data collection
9. 5/01 Oral presentation for research proposal.
10. 5/08 Oral presentation for research proposal. (written reports due)
11. 5/15 (10) Collecting data using attitudinal scales, (11) Establishing the validity and reliability of a research instrument
12. 5/22 (14) Considering ethical issues in data collection
13. 5/29 Oral presentations for Questionnaire design
14. 6/05 SPSS
15. 6/12 Oral presentation for questionnaire analysis
16. 6/19 Oral presentation for questionnaire analysis.
17. 6/26 make-up class on 6/20
18. 7/3 Final Exam (chapter 1 to 11,14)
2. 3/13 NO CLASS (Intensive course: International Sales Management)
3. 3/20 (3) Reviewing the literature
4. 3/27 (4) Formulating a research problem, (5) identifying variables,
5. 4/03 Holiday
6. 4/10 (6) Constructing hypotheses, (7) The research design
7. 4/17 (8) Selecting a study design
8. 4/24 (9) Selecting a method of data collection
9. 5/01 Oral presentation for research proposal.
10. 5/08 Oral presentation for research proposal. (written reports due)
11. 5/15 (10) Collecting data using attitudinal scales, (11) Establishing the validity and reliability of a research instrument
12. 5/22 (14) Considering ethical issues in data collection
13. 5/29 Oral presentations for Questionnaire design
14. 6/05 SPSS
15. 6/12 Oral presentation for questionnaire analysis
16. 6/19 Oral presentation for questionnaire analysis.
17. 6/26 make-up class on 6/20
18. 7/3 Final Exam (chapter 1 to 11,14)
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